![]() Simply add them as you would any other product. If you have your own store or want to offer gift certificates on another platform, you can offer them as a free download on your site. You should also make sure they have a unique design, potentially even using some kind of hidden element like a watermark to make them specific to your business. If you have a POS system that works with gift certificates or cards, you might even include a barcode that you can scan to make sure a certificate is original.Īdditionally, avoid placing gift certificates on display in your store or posting exact pictures of them on your website so people can’t easily copy and edit them. Basically, each certificate should have a unique number on it so that you can check off when they’re used and make sure there aren’t duplicates. The most basic way to do this is through a number system. If you’re going to offer gift certificates, you should have a way for recording and tracking which ones are sold and used so you can prevent fraud and knock-offs. How to Record and Track Gift Certificates If you’re interested in using gift cards for your business, there are services like Square, Gift Up!, and GiftFly that you can use to get up and running quickly. This option usually takes more time to get started, but you might consider offering both at some point. Gift cards only operate in dollar amounts and can often be used multiple times. They can cover a set amount of money or a specific type of product or service, like a free lunch or a spa service of the person’s choice. Gift certificates differ from gift cards because they are usually only redeemable one time and aren’t generally reloadable. Differences Between Gift Certificates and Gift Cards You can also get up and running quickly by selling online gift certificates, which will be covered later in the post. Whichever route you choose, just add the essential information like what each card is redeemable for and when it can be used. If you want to sell physical gift certificates for your business, you have a few main options - you can design and print them yourself using a program like Photoshop, or you can use a template from a printing service like Vistaprint and order them. If you’re interested in selling gift certificates but don’t know where to start, here’s a guide.
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